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How to Start A Lucrative Publication Company


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This days writing a best-seller is now difficult than ever, the mere act of getting a book published and out there for people to buy and read is even more difficult.

However, with a lot of new publishing formats and new markets, new entrepreneurs are springing up everyday and are now able to utilize the new technology to start their own book publishing company in record time. 

READ ALSO: How To Start Lucrative Printing Press Business

But starting a new publishing company is one thing, been able to sustain and promote a successful publishing company can be quite the challenge for most entrepreneurs.
The purpose of this article is to guide new entrepreneurs with the tips on how to easily start a lucrative publication company.
publication

STEP ONE 
    Source for funds. Depending on how you want to start. Let's say you want to start on a small-scale, and you already have a well-function computer, printer, and software programs. With those on ground, your startup capital is already minimal and you do not need to stress on how to get funds. But if you don't have the required capital, you can always go solicit for soft loan from financial institutions in your town. When you have your capital at hand, you will need to acquire software programs like, Adobe InDesign or Adobe Photoshop or Suite or SerifPagePlusX3 to prepare books for publication. Part of your capital will also be used for promotional activities like, publishers and writers conventions and book fairs.


STEP TWO 
    Determine the kind of book you which to publish. When you decide on time the book genres you intend publishing in your company, it will make your capability and interest to be clear to clients. For example, let's say you have an interest in romance, start a non-fiction publication mainly on this areas, who knows, a new novelist may want to get their own fiction story publish in your company - and with that comes other writers as well. But in time, as you achieve success in your area of specialty, you can always expand your service to other book genres.
STEP THREE
    Get familiar with the available publishing formats. There are so many new formats today, like hard cover, e-books in PDF, Amazon Kindle, Mobipocket Readers, Paperbacks, etc. Knowing these formats gives you a competitive edge and enable you to decide on time the one that works best with your budget.

STEP FOUR 
    Pick a name for your company. As you start your publication company, you need to decide on a name, something original and easy for people to relate to the type of publishing you are into. For instance, "Swamsparkles" may be a good name choice for a romance novel publisher but a bad choice for an adventure novel publisher.
   Once you are done picking the suitable name for your publication company, get it registered with the relevant authorities in your city.

STEP FIVE 
    Advertise your business. Once you are done choosing the right name for your publication company, start creating awareness on what you do. Build a website and blog about things relating to your line of work. Like, a recent published book or books you did, talk about the novelist and ensure to showcase photos of the books and information on how to get the books both online and offline. Solicit and accept books for publication from writers, carry out adverts on other websites and bulletin boards. Print brochures and distribute at book fairs and exhibitions.
STEP SIX
    Hire experience workers. In as much as you might want to handle your startup stage alone, it will be in your best interest to hire one or two experience workers to assist in handling crucial aspects of the business. Basically, you mostly will need an editor and a marketing personnel. The editor will handle proof reading and other stuff while the  marketing personnel will help in promoting your publication company and placing ad on freelance websites.

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